4 dangers of constantly changing your blog design or template, especially #2

One cannot doubt the huge benefits associated with re-branding or repackaging of any products in both online and offline marketing world especially when such products gradually begin to lose relevancy or begin to get less attractive in the eyes of consumers.

At this point, rebranding or repackaging might be the only remaining option to bring back the products to live or to its glorious selling periods.

Same goes here with blog redesigning or repackaging. Yes, redesigning your blog can easily inject back life and attraction to your blog and that is probably why you always hear the adage that change remains the only constant thing in life.

What I have just said above are some the positive impact of rebranding or redesigning a blog, but can only be achieved to make your blog remain attractive if and only when done in better ways and appropriate timing.

Must read: 10 amazing benefits of blogging

But it is quite unfortunate that many bloggers and webmasters alike especially the upcoming ones lack the appropriate knowledge and often don’t know the grieve consequences of constantly changing of particular blogs designs or template within short space of time.

Let’s say here, every month your blog wears an entire new and different look as result of constant redesigning or template change, and the bloggers involved are always happy seeing their blogs wear new look all the time, thinking that it is good practice and the art of blog beautification, without actually knowing the implication of such actions.

If you take some cues from pro-bloggers, you will notice that they hardly redesign their blogs entirely and have genuine reasons for that. And not as if they don’t redesign entirely at all, off course they do but not constantly. It takes them periods of 1, 2 to 3 years in some cases before they engage in any major redesign and only when the need arises.

You can read: The two most challenging aspects of blogging

Below are the 4 grievous consequences of constantly redesigning of your blog;

1.    Have you heard of the adage that a rolling stone gathers no moss? In other words from one blog design to the other in just a space of few months. It is just an indication to your blog audience that your blog is still in beta stage and that you are still trying to find your bearing in the blogosphere because you haven’t yet settled for that particular design that will work for you.

And when your audience senses that you are still trying to sort yourself out in the blogosphere, they will automatically become less attracted to your blog believing you are still learning and have nothing much to offer them.

2.     Do you know what blog image design stereotype is? As a growing or upcoming blogger, your growing blog audience tries to unconsciously capture the image design of your blog whenever they visit or anywhere on the web they happen to come across it, and your blog only remains stereotyped to them only when it has same design over long periods of time.

The benefit of blog design stereotyping is enormous as your audience tend to easily recognize your blog anytime they see it and also find it easier and friendlier to interact with because they already know the ins and outs of it.

You now see that constantly changing your blog design or templates within short period of times will not be able to paint or register the image of your blog design into the memories of your audience easily especially on your want-to-be blog fans. People like working with what they are more familiar with.

You can also read: What an irony! Blog forpassion, don’t blog for money

3.    If you must change the entire design of your blog, it must be done in such a way that your new design will be considered better than the former in all ramifications and be done at the appropriate timing, but it is quite unfortunate that many bloggers, after redesigning of their blogs, their audience will still prefer the former.

Maybe some might want to argue here that the reason why it often appears that way is usually as a result of that stereotyped image and that with time one will get use the newly redesigned blog again. And yes no doubt that it sometimes happens that way, but I still put it to you that a horrible blog design will often remain a horrible design and for some, their newly redesigned or new template blog looks indeed poor.

4.    All the 3 dangers mentioned above can easily culminate in this 4^th danger causing your blog to lose quality organic traffic which we all know is the livewire of every blog and that in turn will greatly affect your blog monetization potential.

You may read: 10 reasons why you should not just copy and paste other bloggers content

Finally, if you must change your blog design or template, the timing of the change is very important; here we say for at least a period of 1 year and more. The new design or template you are also changing into matters a great deal; for your new design must be superior to your former in all ramifications. Also the status you have attained or reached in your blogging activities also has its own role to play if you are changing your blog design. For example a pro-blogger already with massive and loyal readers, even if they decide to constantly change their blog design or template It will not have much negative effect on their blog as their readers have since gained confident in their contents and care less about their blog design.

If you are happy with this piece, please use the comment box below to express yourself and also don’t forget to share this knowledge with your friends by making use of the various social media buttons you find around the blog