2 best differentiations of Google Adwords and Google Adsense program that even a baby can understand
Many folks
out there don’t even know what Google
Adwords and Google Adsense are
all about, while some that knows little about both find it difficult to come
out with perfect differentiation between the two.
Today we are
taking it upon ourselves to differentiate the both in the best possible and
simplified ways that even a kid can understand.
Google Adwords and Google Adsense are two different ads network campaign program
offered by Google.
For every
viable business structure, there is what is called give and take, and that
is what Google Adwords and Google Adsense represent for Google.
The 2 best differentiations
of Google Adwords and Google Adsense that even a kid can understand are;
Must read: Is Google Adsense overrated?
Must read: Is Google Adsense overrated?
1. As Google Adwords program is mainly
for advertisers (Spenders), Google Adsense program is mainly for Publishers
(earners).
2. Google Adwords forms the bulk of
revenue generation for Google, whereas Google are now the spenders on Google
Adsense.
Let’s
further go into details… Advertisers
here that use Google Adwords are
those individuals or companies that pay Google to get their ads in front of
millions of web pages for millions of web surfers to see, mainly with the
believe of getting leads (online
customers).
Google on their
part cannot alone deliver those advertisers ads to millions of webpages just like
that because Google does not own millions of webpages, hence they seek for
numerous publishers (webmasters) to serve those ads on their pages through Google Adsense program.
Therefore,
when Google receives revenue from the Google Adwords advertisers program, they
determine the percentage to pay out to publishers through the Google Adsense
program, making it a win win situation for the parties involved.
Here, it is
like a circle (network) of 3 parties; Google, Advertisers and Publishers… The
Advertisers pay Google through Google Adwords program, Google pays publishers
through Google Adsense program and the publishers drive leads for the Advertisers by serving those ads on their pages.
And at the
end, if the 3 parties involved play by the rules, everybody goes home happy and
smiling
2 best differentiations of Google Adwords and Google Adsense program that even a baby can understand
Reviewed by Edwin Akwudolu
on
7:30:00 AM
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