Your Blog/Site Alexa Global Ranking Dropping (Increasing)? Why You Should not Worry Much
As you might
have known by now that Alexa is that
popular metric site that ranks blogs/websites in order of importance, traffic
or dominance using many different parameters.
Alexa ranks
blogs/sites in both global scale and regional scales, and the lower in figure
your blog/sites ranks, the more important it appears.
For example,
a blog/site with a rank of 100K
globally is seen as better than that that ranks 150K from Alexa perspective.
One of the
things I recently discovered is that your blog/site regional ranking exerts
greater influence on the global ranking scale.
Thus
sometimes, if your blog/site global ranking is seen declining, it doesn’t
necessarily means that your blog is losing traffic or relevance globally as can
easily be suggested, but the global decline in ranking can be as a result of
sharp changes to its regional ranking.
When we say
sharp changes in regional ranking here, we are referring to changes in
blog/site targeted country and not decline in regional ranking (importance).
We have a typical illustration here;
If formally your blog/site regional ranking
ranks better in Nigeria than in the US, and as result of change in blog/site
targeting or coincidentally, it happens that your blog/site starts performing slightly better in US ranking than
Nigeria, there is every tendency here that your blog/site Alexa global ranking
will start to drop.
And this
doesn’t in any way means that your blog/site lost it Nigerian traffic or
importance but the implication is that your blog/site just gained more relevance (sharp change) in the US.
As your global
ranking drops in this instance of gaining additional and slight US relevance,
your blog/site is seen by Alexa as having been shifted to a more competitive regions and hence you
noticed that drop in global ranking.
At this
point if you want your Alexa global ranking to start improving, it is either your blog/site gains or maintain additional
and stronger US traffic or relevance or it should lose that slight US
improvement back to the former region (stronghold), which is Nigeria as seen
from the illustration above.
So
sometimes, when you notice that your blog/site Alexa global ranking is
dropping, don’t always see it as a decline in blog/site relevance but see it as
a change in regional ranking (blog targeting) and that it has shifted to
stiffer competitive region.
Keep up the
good work and continue blogging it out and the sky will definitely be your
limit!
Your Blog/Site Alexa Global Ranking Dropping (Increasing)? Why You Should not Worry Much
Reviewed by Edwin Akwudolu
on
10:56:00 AM
Rating:
Keeping Alexa widget and the tool bar obviously help in improving Alexa rank.
ReplyDeleteHi Harish,
DeleteYou are perfectly right, and yes using the Alexa widget and their tool bar help in improving your ranking and again I also noticed that if you have not built back-links for a while, it could also affect your Alexa ranking.
Thank you Harish for finding a way to stop by. Do have a lovely day ahead
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ReplyDeleteThanks
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ReplyDeleteI am glad the article was useful. Keep it up. :)