You Are Receiving Low Adsense CPC and RPM Currently, Come in For Little Advice
Well, my Inbox is filled to the brim and the
calls are incessant and all I read and hear are “Why is my Adsense CPC and RPM
extremely low recently?”
Well it has been confirmed that many Adsense
publishers mostly down here are undergoing some little tough time as regards to
low CPC and PRM being recorded this month.
Many publishers down here are hit by this low
CPC and RPM and they really want to know what could be the cause or what they
can do to improve on that trend.
It is important to note here that this is not
the first time or period that Adsense CPC
and RPM are hitting all time low,
but happens once in a while and this might probably be one of those periods.
The causes for the recent low CPC and RPM are
not far-fetched as you know by now that Google Adsense by Google goes with
revenue sharing formula with their publishers that depend strongly on the
amount the advertisers are willing to remit to Google.
And remember that anytime that Google smiles
i.e. the Advertisers raise their bars, Google in turn smiles and also take the
smiles to their publishers, but when the reverse is the case, publishers are
also treated in reverse manner.
Now, one of the major reasons that have
caused Adsense CPC and RPM to fall this low in recent time
down here is not unconnected to the recent policies of the Federal Government
concerning the devaluation of the Naira and that has since seen the value of
the Naira falling like stone from the sky against major foreign currencies.
You may want to ask how the falling Naira
value has affected Adsense CPC and RPM currently since Adsense earnings are
recorded in foreign currencies.
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But before you ask that, remember that we
said above that the amount advertisers are willing to pay have great impact on
Adsense publishers CPC and RPM, and here is how the direct impact of those
Government policies have affected Adsense CPC and RPM down here.
You should know by now that the two biggest
online shops in the country, talking about Jumia and Konga are some of the
major advertises on Google Adwords if not the biggest to say, and now the
Federal Government policies have strongly affected exchange rate which has seen
the Naira in constant fall recently and also affecting other Google Advertisers.
With that, it becomes obvious that Jumia and
Konga will curtail their spending on Google Adwords in order to meet up with the
current exchange rate and remain in business with the dwindling value of the
Naira.
So now, to increase CPC and RPM, your sure
bet is to redirect your target audiences to mostly foreign countries like US,
Canada, UAE etc. if only you have contents that can also satisfy the desire of
the audiences over there, otherwise you wait patiently until things normalizes.
What is happening to your Adsense CPC and RPM
currently is something temporal and not permanent and with time, it will
improve to your expectation or what you consider as normal.
Patience is also the key here; take your mind
off your Adsense CPC and RPM for now and concentrate more in satisfying your
audience with your quality contents and with time everything will get back to
normal.
Happy blogging!
You Are Receiving Low Adsense CPC and RPM Currently, Come in For Little Advice
Reviewed by Edwin Akwudolu
on
5:07:00 PM
Rating:
One thing that as kept me coming back to your Blog, is when i open my mail and receive your news feed and i discover that you are showing concern for bloggers and online content creators by addressing the pressing issues in town on your Blog, this RPM doesn't really affect my agric Blog - Greenhealthyfarm but it affect my Business Blog greatly "Matexwrites" but just like you have said we are patiently waiting till the time things will get better and we will have a better experience as adsense publishers.
ReplyDeleteThanks for the cheer bro, regards.
Hi Matex,
DeleteWhen we also see comments like this, we are motivated to do more.
I want to guess that your Agric blog receives more of foreign visits than your business blog and thus it is not stricken by low CPC and low RPM that many bloggers down here with mostly local visits have been reporting
Thumbs up on that for not feeling the heat on both sides and it reaffirms the needs and the advantages associated with businesses diversification.
For the blog that was affected, patiece is the key this time around since the contents mostly serve the needs of the local audience and we hope the current situation doesn't last longer than this before returning to status quo.
Thanks for airing your views and do have a great day ahead
I really still wanna appreciate the fact that you wrote this article just the 2nd day after reading the article i checked my adsense account in the morning and miraculously found that the RPM was 22dollars! This is the 1st Time this will happen in my years of been an adsense publisher and i was so excited because with keep promotion and organic traffic i even earn more on that day than i have earned in this month so far,
DeleteIt was those post that makes me to be conscious of the activities going on in my adsense,
A bigger thanks to you Bro,
and on behalf of Matexwrites and Greenhealthyfarm, we say Thanks a lot.