9Mobile The New Etisalat Nigeria Brand Name

After much brouhaha that surrounds Etisalat Nigeria business recently and the pulling out of the international Etisalat UAE assets from the Etisalat Nigeria Company leaving it almost in the shadow of itself, in addition a 3 week ultimatum was issued to Etisalat Nigeria to stop using the brand name Etisalat if they are to continue with the business.

A meeting was held in Lagos yesterday by the management of Etisalat Nigeria with effect to the name change ultimatum and after the meeting; Etisalat Nigeria came with a new brand name 9Mobile that will be replacing Etisalat Nigeria.

Meaning that from henceforth and gradually, you will start noticing the name Etisalat to start fading out of the Nigerian mobile telecommunication atmosphere and you will start seeing the new brand name 9Mobile.

We might also expect to see logo change in coming weeks as a mark of complete rebranding and also Etislat recharge cards will also soon start baring the 9Mobile name and probably new logo.

But do not expect an immediate change of anything Etisalat to 9Mobile as the change will definitely creep in gradually and with time all Etisalat name will be replace by 9Mobile

Reminds us of when Airtel acquired Zain and how everything gradually changed from Zain to Airtel.

What do you make up of the new Etisalat Nigeria branded 9Mobile name, a smart name or dull name?